On 15 June 2018 the Danish global company Pandora celebrated the grand opening of its new innovative crafting facility ‘Triple A’ in Gemopolis, Bangkok, Thailand as part of its long-term growth strategy to become ‘the branded manufacturer that delivers the most personal jewellery experience’ in 2022.
Pandora is one of the world’s largest fine jewellery brands and the largest manufacturer and exporter of jewellery in Thailand operating under Pandora Production Co. Ltd company.
The new crafting facility is installed with the most advanced technology ever for jewellery production and sets new standards in the global jewellery industry in terms of scale, speed and lead time. The facility enables the Danish brand to introduce new ways of jewellery crafting and incorporates the most advanced technology ever with its hand-finished craftsmanship.
“We’re very proud to celebrate the official opening of this state-of-the-art crafting facility. The facility combined with our new crafting facilities in Lamphun will play an important role in Pandora’s future plans of strengthening our capabilities and make it more agile. The investment underlines our long-term and strong partnership with Thailand and the Thai people,” said CEO Anders Colding Friis.
The jewellery company wants to be able to continue to meeting consumers’ demand for beautiful jewellery at affordable prices and to be agile and able to reduce lead time in an environmentally-friendly way. Triple A is an important milestone for Pandora to this end with its Lean manufacturing and Flow Line (Cellular Manufacturing) concept which is totally a new approach in jewellery crafting. Operators with different skills are seated together to perform a smooth process flow while improving productivity and quality by real-time monitoring and scheduling.
“With more than 117 million pieces of jewellery shipped out of Thailand last year, Pandora is the largest jewellery company by numbers of jewellery produced. Thanks to its innovative design, the Triple A facility is prepared to facilitate an even more complex production setup, enabling Pandora to pursue its strategy to expand its product range and at the same time improve speed and lead time, meaning the time from design to a new piece of jewellery is in the shop.” says SVP Manufacturing Thailand Mr. Nils Helander.
Ms Duangjai Asawachintachit, Secretary General of the Office of the Board of Investment pointed out that the Danish brand is among the top European jewellery manufacturers that have invested in Thailand in many previous years. “The investment made by Pandora has tremendously benefitted Thai jewellery industry as it raises the industry to achieve international standards and creates employment to over 13,000 Thai craftspeople who will subsequently gain new skills, knowledge and technology which is in line with the policy of the Thai government that aims to drive the country forward with innovation, investment in value creation and human resources development as well as builds worldwide reputation for Thailand and Thai jewellery craftspeople which is consistent with the vision of the Thai government to make Thailand the World’s Jewellery Hub.”
The brand’s jewellery is sold in more than 100 countries on six continents through more than 7,700 points of sale, including more than 2,400 concept stores.