The renowned Danish kitchen brand plans to expand the showroom for its striking kitchen designs and new innovations such as ‘The Sociable Kitchen’ and flexible storage solutions.
Since launching its first show rooms in Hua Hin and Bangkok in January 2011, Kvik has developed a strong presence in Thailand with its high quality, innovative kitchens at affordable prices.
Both Kvik showrooms were met with favourable success, indicating that Thai customers are clearly attracted to Kvik’s philosophy of smartly designed kitchens. Kvik will be launching three more showrooms later in 2012.
According to CEO Mr. Carsten B. Andersen, ideal locations for expansion of the Kvik brand are Pattaya, Chiang Mai and Phuket.
“Kvik is actively seeking partners to assist us in this expansion plan,” he said.
Mr. Andersen also sees Thailand, which the company sees as the “door to the East”, as being a launch pad for further expansion into Southeast Asia.
Kvik’s strategy of launching its Southeast Asia showrooms in Thailand is due to the strong growth in the Thai economy and the understanding that kitchens are playing a more central role in a modern Thai home.
“Our designers are in tune with these trends in kitchen design and include innovative design features into all our products to meet these sociable kitchen demands,” he added.
‘The Sociable Kitchen’ is Kvik’s trademark and a key design feature in the products. The philosophy behind it, introduced over a decade ago, is simple.
It is a large room furnished as a kitchen, with multiple functions. The centerpiece of the home and its defining feature is the large work island, around which everyone can gather to share in the joys of food preparation and eating.
Kvik kitchens also offer exceptional flexibility, with extra-large cabinets that can be customised to meet one’s specific requirements.
“Kvik’s designers understand that the role of the kitchen has evolved in the modern home and the passion the Thai’s possess for cooking, eating, and sharing their meals, all lead to the kitchen becoming more of a social hub,” Andersen said.