Danisco flavours expanding in China

Danisco has experienced considerable growth in its Asian market since the acquisition of Perlarom last year and the opening of a new flavour production facility in Kunshan, China in May last year.
      “I have great expectations for our future flavour sales in China,” says Steen Londal, Regional Director, Danisco Flavours.
      The new factory is Danisco’s second in China. The first plant is producing ingredients, e.g. emulsifiers and functional systems for the food industry.
      “The country is an emerging market for us. We have successfully entered the Chinese market with our other ingredients, and we are now going to use our customer access to sell flavours as well.”
      Today, China is a USD 500 million (DKK 4.2 billion) flavour market, growing at 7 per cent – one of the fastest rates in the world. All major flavour houses are present in China.
      “We enjoy a strong foothold within dairy and beverages. By developing and marketing flavours in China, we will strengthen our product portfolio and become an even more attractive partner to the Chinese food industry. We combine knowledge of local preferences with technology from the United States and Europe. An example of this is our highly skilled flavourists, who specialise in tasting their way to the exact flavour blends, which the customers prefer, and who can convert their knowledge to production in practice,” Steen Londal adds, and points out that success in China is an important step in Danisco’s growth strategy in Asia Pacific.
      In addition to the facilities in Kunshan, Danisco has sales offices in Beijing, Shanghai, Hong Kong and Guangzhou. In the rest of Asia Pacific, Danisco has flavour application laboratories in Penang and Tokyo, as well as in Sydney.
      Danisco’s objective is to advance from being a global top ten flavour house to a position among the world’s five leading flavour producers. Danisco’s strategy is to expand through organic growth and acquisitions in order to increase its size, geographical scope and expand its product range.

About Danisco Flavours
Danisco Flavours produces a broad series of flavours for food and beverages and is among the 10 largest flavour houses in the world. Up until a few years ago, Danisco only produced flavours for butter, but the acquisitions of the flavour houses Borthwicks, Cultor, Beck Flavors, Florida Flavors and Perlarom have significantly increased Danisco’s flavour sales. Danisco is specialised within vanilla, fruit, citrus, flavours for the dairy industry and hot beverages.
     Danisco Flavours is an international flavour house with modern laboratory facilities, which combine flavours with other food ingredients. We customise products to suit the customer’s individual needs and constantly seek to accommodate the different taste profiles required in different parts of the world for different kinds of food.

About the Danisco Group
Danisco develops and produces functional ingredients, sweeteners and sugar. The Group employs 8,000 people in 38 countries and reported net sales of DKK 17.7 billion (approx. EUR 2.4 billion) in 2001/02. Danisco’s product portfolio includes emulsifiers, stabilisers, flavours and sweeteners, e.g. xylitol and fructose. Many of Danisco’s ingredients are produced from natural raw materials and contribute to improving the texture and taste of bread, ice cream and beverages. Its broad product portfolio includes emulsifiers, stabilisers, flavourings and sweeteners such as xylitol and fructose. Danisco is also one of the largest and most efficient sugar producers in Europe.
For further information, please contact:
Steen Løndal, Regional Director Asia Pacific, Danisco Flavours, mobile: + 60 12 423 77 89 and email: Steen.londal@danisco.com

About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

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