Singapore becomes Danisco’s regional flavour centre

Danisco’s acquisition last year of the Belgian-based flavour house, Perlarom, has enhanced Danisco’s position in Asia considerably. As part of the takeover, Danisco acquired Perlarom’s flavour plant in Singapore, as well as a sales office in China, and Singapore has now become Danisco’s regional flavour centre.       “Our acquisition of Perlarom last year provided the platform for a regional flavour centre for South East Asia in Singapore,” Steen Løndal, Regional Director, Danisco Flavours Asia Pacific, said in his presentation of the Danish food ingredient company’s market situation in Asia at the Annual General Meeting of DABS, the Danish Businessmen’s Association in Singapore on April 3rd.       “To become a major player in the flavour industry, Danisco has set out its strategic goals both through organic growth and acquisitions to increase its size, geographical scope and expand its product range. Through the acquisition of Perlarom, Danisco has made an important step forward towards achieving this goal. Perlarom complements Danisco in Asia extremely well,” says Steen Løndal.       The acquisition is of great strategic importance to Danisco’s presence in Asia Pacific, as Singapore is the Asian centre for all major flavour houses and experts, as well as an entrance to the entire South East Asian flavour market, which is experiencing solid growth rates.       Steen Løndal, Regional Director, Danisco Flavours Asia Pacific, welcomes the opportunity to secure faster deliveries of flavours out of Singapore, flavours that have been specially tailored to meet local consumer needs.       “We have already built a strong reputation with our customers who acknowledge us for providing excellent flavours. The Singapore facility enhances our ability to deliver our products in a timely manner and meet the demands of the Asia Pacific region,” Steen Løndal says.       Sales and innovation resources are gradually being added to the Singapore facility, which is expected to play a leading role in the South East Asian flavour market.       The Singapore facility specialises in sweet flavours customised to cater to the tastes of the South East Asian market, e.g. caramel, chocolate, coffee and all kinds of fruit flavours. The durian fruit, also known as a ‘The King of Fruits’, is extremely popular throughout South East Asia. Pandan fruit is another flavour produced at the Singapore facility and also very popular on the South East Asian market.       Perlarom Singapore is a leading supplier of high quality products and applications. But a large part of its strength is also found in the value-based marketing of the products. Products are not just being manufactured and sold, they are customised and marketed for particular target groups with different lifestyles and values. Trends in customer demand are being identified and marketing efforts target specific products at particular demographic segments.       Products are easily shipped from the Singapore facility – by lorry, airplane or ship – because the location of the country provides good access to the rest of the South East Asian market. About Danisco Flavours Danisco Flavours produces a broad series of flavours for food and beverages and is among the 10 largest flavour houses in the world. Up until a few years ago, Danisco only produced flavours for butter, but the acquisitions of the flavour houses Borthwicks, Cultor, Beck Flavors, Florida Flavors and Perlarom have significantly increased Danisco’s flavour sales. Danisco is specialised within vanilla, fruit, citrus, flavours for the dairy industry and hot beverages.       Danisco Flavours is an international flavour house with modern laboratory facilities, which combine flavours with other food ingredients. We customise products to suit the customer’s individual needs and constantly seek to accommodate the different taste profiles required in different parts of the world for different kinds of food. About the Danisco Group Danisco develops and produces functional ingredients, sweeteners and sugar. The Group employs 8,000 people in 38 countries and reported net sales of DKK 17.7 billion (approx. EUR 2.4 billion) in 2001/02. Danisco’s product portfolio includes emulsifiers, stabilisers, flavours and sweeteners, e.g. xylitol and fructose. Many of Danisco’s ingredients are produced from natural raw materials and contribute to improving the texture and taste of bread, ice cream and beverages. Its broad product portfolio includes emulsifiers, stabilisers, flavourings and sweeteners such as xylitol and fructose. Danisco is also one of the largest and most efficient sugar producers in Europe. Read also: Danisco expanding in China

For further information, please contact: Steen Løndal, Regional Director Asia Pacific, Danisco Flavours, mobile: + 60 12 423 77 89 and email: Steen.londal@danisco.com

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