Danish Pavilion at ProPak 2003

The Royal Danish Embassy in Thailand will again this year organise a Danish pavilion at ProPak Asia 2003 in Bangkok, South East Asia’s leading annual food processing and packaging exhibition.
     The show offers four days of business talks with new customers, nursing of old contacts and networking with other Danish companies active in the market.
     “We target participation of 8-10 companies from Denmark as well as subsidiaries from Thailand,” says Commercial Counsellor Mrs. Tine Hylleberg and Agricultural Counsellor Poul Skov-Petersen.
     ProPak 2003 takes place on 28th – 31st of May 2003 at the Queen Sirikit National Convention Centre in Bangkok
     “We rely on the general promotion of the exhibition to relevant target groups to be undertaken by organisers,” says Commercial Counsellor Mrs. Tine Hylleberg and Agricultural Counsellor Poul Skov-Petersen.
     “However, we will also use our own network to invite any specific target group or people in Thailand as well as the network of our colleagues in the commercial departments of the Royal Danish Embassies in Malaysia and Singapore to invite people outside Thailand which the participating companies deem relevant,” they add.
     The Royal Danish Embassy in Thailand has already excellent relations with The Federation of Thai Industries, Board of Trade, and relevant Trade Organisations such as the Thai Packaging Association and others and plans to draw on these contacts to promote the event.
     The Embassy will take care of all coordination with the exhibition organisers. All communication and requests regarding the pavilion will therefore conveniently take place directly with the embassy.
     The minimum stand will contain a front desk, a meeting table, three chairs and a power socket. Apart from this, there will be a number of shared facilities such as telephone line, Internet access, refrigerator, coffee machine etc.
     The embassy can also provide assistance with communication with customers who only speak Thai. And for shorter periods of time staff from the embassy will also be able to watch the company’s area.
     During the event, a reception will be held in the garden of the ambassador’s residence where participating companies may invite partners and customers at a small extra cost.
     Another option is to participate only with a company brochure at the Embassy’s brochure stand at the Pavilion. A presentation on CD-Rom to be shown using a projector during the event could also be an option. This could save time and cost for companies with limited resources and budget.
     Companies opting for this will receive a post-event report including a list of interested companies from the region for further direct contact.
     The cost for this option is 5,400 Danish kroner – equivalent to eight hours of 675 kroner per hour.
     For more information and online sign up, please visit the ProPak invitation on the homepage of the Royal Danish Embassy at .

ProPak Asia 2003 profile
The number of industry visitors to ProPak has increased year on year and in 2002, when the Danish Embassy also organized a national pavilion, the numbers totalled some 15,500.
     There were 1,239 international visitors to the exhibition primarily from Singapore, Malaysia, Indonesia, the Philippines and Vietnam. Among the exhibitor, 114 were local companies while 251 were overseas companies from 26 countries.
     The exhibit profile includes among others:
     -food and non food processing machinery
     -food and non food packaging machinery
     -printing & packaging materials
     -canning & can making
     -bottling technology
     -brewery & beverage technology equipment
     -meat processing & packaging
     -machinery for processing and producing packaging

Thai Food Market Overview
The current total size of the market for food processing and packaging equipment in Thailand is estimated to be around 6 billion Bath per year (app. DKK 1 billion), and growing at an overall rate of 15-20 % annually. The packaging equipment segment is considered to be growing slightly faster than the food processing equipment segment.
     Of the 6 billion Bath, approximately 60 percent is comprised of processing equipment and the remaining 40 percent packaging equipment. The overall import segment is estimated to cover about 60-70 percent of the value of the market, and local manufacturing the remainder.
     There are about 25 significant companies engaged in the importation and distribution of food equipment. There are around 40 significant local manufacturers, of which only the publicly listed Patkol Co. stands out as a major player.
     In general, importers supply the larger export-oriented food processors, while the local manufacturers serve the smaller domestic-oriented food manufacturers. However, these supply lines are becoming less rigid as, increasingly, a mix between imported and locally manufactured equipment is both possible and necessary to ensure cost-effectiveness for all major food processors.
     The largest product segments in the industry are mainly in the area of equipment for liquid products (including soft drinks, beer, fruit juices). However, as lifestyles in Thailand change rapidly toward the need for more convenience and ease in food preparation there is particularly good growth potential for food equipment in the following areas: beverages, canning, convenience and fast food, retail-level bakeries, snack foods and confectionary dairy product.

About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

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