Indians, Norwegians and Danes the World’s most optimistic consumers

Indian consumers are the most optimistic ones in the world, closely followed by the Norwegians and Danes according to the findings of a survey by market research firm ACNielsen.
The index measures consumer confidence for the coming six months and is based on a survey covering 46 markets around the world. The latest survey, taken in late October and early November, polled more than 25,000 Internet users.
Indians have topped the twice-yearly survey since it was introduced in early 2005, thanks to the booming economy. In contrast, consumers in Asia’s other rapidly growing major economy, China, scored a much lower 105 although that was above the global average of 99, the study shows.
Japanese consumers were the third most pessimistic in the survey, after South Koreans and Portuguese. Japan managed a score of 71, suggesting that consumers there have yet to be convinced about the sustainability of the country’s economic recovery.
Asia-Pacific countries were notable among the survey’s top scorers, with Australia and New Zealand, Vietnam, Indonesia, Malaysia, Hong Kong and Singapore all clocking well above the 99 average.

About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

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