DiGi.Com’s customers grow over 2 million

Malaysia’s number three mobile phone operator DiGi.Com Bhd., which is 61 percent owned by Norway’s Telenor ASA, said on September 22 that its users had alredy grown over two million, or 18 percent more than at the end of 2002.
     DiGi’s Norwegian Chief Operating Officer Tore Johnsen told reporters after a product launch that mobile phone users grew by one million to 10 million in Malaysia this year, which meant that about two-fifths of the country’s 24 million population carry mobile phones.
     The company also launched a new call package for users of its pre-paid service, which has automatic adjusting call rates of as low as 40 cents ($0.10) per minute and a standard rate for outstation calls within Malaysia at 1.20 ringgit per minute.
     About 90 percent of DiGi’s customers use pre-paid services.
     “The new package is expected to bring in a substantial number of new customers this year and next year,” said Johnsen.
     He added that the quality of services provided would be key to growth in the coming years, which he foresaw the market to reach a saturation point.
     “The drive for product innovation continues to be a key factor in DiGi’s efforts to strengthen market share and build a strong, sustained customer base,” he said.
     Malaysia’s fast-consolidating telecoms industry has seen the number of firms reduced from five to three in the past two years.
     State-controlled Telekom Malaysia Bhd., which took over mobile operator Celcom in June this year, is currently the market leader with about 4.1 million users, or 11 percent more than it had at the end of last year. Second in the market is Maxis Communications Bhd., which has merged with Time dotCom’s cellular arm TimeCel Sdn Bhd., with the number of users estimated at 3.85 million.

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