Embassy, DI tailor course for Danish firms eyeing Asian markets

The Royal Danish Embassy in Singapore has together with the Confederation of Danish Industries (DI) developed a business course to help more Danish companies break into the booming, but apparently difficult Asian markets.
     Many Danish companies are aware of the high growth rates of the various Asian markets, the growing purchase power of the expanding middle class and the industrial output which may well surpasses official data, but still most Danish companies fail to get their share of this development.
     “Experience shows that it is not so easy to enter and remain active in the Asian markets,” says Michael Holm, International Project Manager and member of the ‘Think Tank’ of DI’s International Business Network, explaining further that the Asians have other life values, a different culture and a completely different business conduct, which make the markets very demanding for the Danish companies and ‘their man in Asia’.
     “Critical factors are among others the necessary adjustment of the management style, sufficiently deep knowledge about Asia, understanding of the Asian business environment and the behavior of Asian businessmen,” he gives an overview of the course “Critical Factors for Breakthrough Sales Achievements in Asia”, which will take place from September 25 to 30, 2004 in Singapore, organized by the Royal Danish Embassy.
     The lecturers of the course are MBA teachers, experienced business people, and Danish top businessmen, with whom the participants in the course can at the same time enlarge their personal network.
     Michael Holm may be contacted for further details and application via email: mih@di.dk.

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