Danish footwear and leather brand ECCO has named Malaysian singer-songwriter Yuna as the face of its Icons That Last campaign in Malaysia and Singapore for its Spring/Summer 2025 collection.
The campaign highlights Yuna’s journey as a fearless artist who has carved her own path to international success. Known for her unique sound and global appeal, Yuna made history as the first Asian singer nominated for a BET Award in 2017 for her duet Crush with Usher.
The Icons That Last campaign showcases ECCO’s 12-hour heels collection, including the ECCO Sculpted Alba 65, engineered with ECCO’s Fluidform™ technology for lasting comfort. Yuna has also curated the Yuna Edit on ECCO’s website, featuring 12 footwear selections she personally recommends.
““ECCO echoes my personal belief in fashion,” Yuna shared.
“It should be unique, interesting, and fun, but above all, quality and comfort must come first.”
Yuna has previously collaborated with brands such as Coach, IOUpay, and BONIA. Most recently, she was named the exclusive brand ambassador for Malaysian skincare brand Tatagaltier.
Her partnership with ECCO aligns with the brand’s focus on modern, ambition-driven women. “ECCO Icons That Last is about contemporary women who defy stereotypes and pursue their dreams,” Yuna reflected in a social media post.
This collaboration follows Yuna’s recent Etherealis concert in February at the Petaling Jaya Performing Arts Centre, marking her return to solo performances in Malaysia.
