Finnish phone maker Nokia in the Philippines announced on Thursday the local launch of its newest flagship device, the Nokia Lumia 925.
The Lumia 925 is a thinner, lighter, and more professional-looking sibling of the earlier Lumia 920.
“One of the areas that we try to innovate in is design,” said Gary Chan, Nokia PanAsia head of marketing. “Nokia is the first company to introduce polycarbonate material to smartphones, allowing us to make sturdy devices with bright colors.”
For the Lumia 925, however, Nokia decided to introduce an aluminum metal band that wraps around the exterior part of the unit.
But aside from the metal construction, Chan said Nokia prides itself with the enhancements they brought to the Lumia 925′s camera, which now features Carl Zeiss’ 6-lens element to the lens array, which allows for better image capture even under low-light conditions.
“We went back to the drawing board for the camera technology on the Lumia 925,” Chan said. ” With the Lumia 920, the common complaint was that images appear soft in bright light, so with the Lumia 925 we made sure that the camera takes the best photos in low or bright lighting conditions.”
Closing the app gap
Aside from hardware camera improvements, Nokia likewise developed a new Smart Camera app to utilize the best features of the Lumia 925′s camera lenses.
The Smart Camera app allows users to take 10 images at once to achieve several effects, such as an action sequence mode, a motion photo, and the ability to erase unwanted elements in a photo.
Chan said they are working to close the app gap in the Windows Phone 8 platform, something which has been a deterrent for users looking to shift to the platform. Currently, he revealed, 48 of the top 50 apps in the Android and iOS app stores are already available on the Windows Phone store.
While there is still a noticeable absence of Instagram on the Windows Phone ecosystem, Nokia is compensating with the exclusive Oggl app for Lumia phones developed by Hipstamatic, which acts as a workaround so users can post their photos on their Instagram feeds.
Chan said they are also working to improve the core apps in the platform, such as Facebook, Whatsapp, and Line, so that the user experience remains seamless and comparable to other platforms,
Nokia is bringing the Lumia 925 to the Philippines at a price point of P23,500 beginning August 19. The phone maker is also partnering with local telco Smart Communications to offer the new smartphone under its Data Plan 1500 with unlimited LTE connectivity.