Surveying a target sector for the new PR and marketing service platform for Thailand, EuroThaiLink, the ScandAsia team came across a Swedish confectioner and baker at the Food & Hotel Thailand (FHT) trade show (held on 2-5 September 2015).
FHT is a premium international trade exhibition for Thailand and the region’s globally renowned and rapidly expanding food, hospitality and tourism industries. This trade event, which included a number of Scandinavian brands and companies, is dedicated to hotels, restaurants, café’s, bakery, coffee shops, food & drink, wine & spirits, equipment, tableware, technology, import and distribution and retail.
Bangkok-based Jeff Oberg was drawing a lot of attention as part of the large I-Cream Solutions booth, where he was demonstrating some fantastic tart and cake creations in a display counter. These artistic and photogenic creations were probably the most popular in the whole trade show, as “ingredient”, for visitors to photograph with their smart phones.
Jeff is overseeing the team of bakers and pastry chefs at Sapparot Group, the renowned F&B company known primarily for the Lady Brett and Rocket Coffeebar brands and including the trios of Swedes xxx in the management.
“I work for Sapparot Group here in Bangkok and in that capacity I got in contact with I-cream solutions. Through this I have established a good relationship with them. They have asked me a few times to come and test their forms and make some new creations,” explained Jeff.
I-cream solutions is the leading specialist in the gelato and ice cream solutions in Thailand, supplying high-standard imported ingredients and equipment together with the right services like: training, education, consultancy and support.
Following on some exhibitions, such as FHT held at Bitec, Jeff also got in touch with the SilikoMart from Italy, whom he met when they came to Bangkok.
Silikomart offers, among other refined and innovative products, high-quality silicone for use in the kitchen providing excellent results and significant advantages.
“I got the opportunity to use their forms and create new, interesting things with decorations. They want to expand this relationship in Asia with me, and I get to try out new forms. These forms are my view world leading within pastry and ice cream,” said Jeff.
“I also conduct courses, demonstrating how to use these forms in various ways, and combining different textures, flavours and colours in various ways so that the result, first and foremost, tastes good, looks appealing, and becomes an unforgettable experience.”
“The moulds come in various patterns and give the opportunity to create interesting desserts and bakery without needing a lot of tools, while getting the same result each time. Even the production of large quantities works fines with these moulds. That enables also consumers to make creations they have never been able to previously, which make the world of desserts much more fun and that more people turn interested in trying it out without having to be professionals.”
As an example of innovation in the kitchen environment these moulds enable professionals as well as consumers the ability to with less complexity conjure up eye-catching designs within pastry. Made of platinum liquid silicone, which complies with food standards, these long-lasting moulds are completely non-toxic, odourless and tasteless.
Jeff continued to highlight that I-Cream Solutions also imports spray colours in various hues made from Cacao fat.
“This enables to also be able to spray cakes, tarts and ice cream and obtain various effects. Before, we were limited to using compressor; mixing chocolate and cacao fat with colour and this make it impossible for the public to achieve. What we do is to demonstrate that with simple means one can come up with unique creations in various patterns, that up to now has only been on display in magazines, made by professionals.”