Danish Bluetooth to hit Thai market

Jabra, the Danish manufacturers of hand-free communication devices launches its latest Bluetooth headset FS258 to penetrate Thai market.
      William Skelton, Jabra’s vice president for Asia-Pacific sales and marketing expects the FS258 to earn the company visibility in the market. Although Jabra is an unfamiliar brand in Southeast Asia, Skelton is confident that once users experience their wireless products, the possibility of being accepted in the market is positive.
      Jabra has positioned itself in the middle to high-end market and considers Sony Ericsson and Motorola its main competitors, since the two leading mobile makers are also producing Bluetooth headsets. The firm is focusing on developing Bluetooth devices for mobile users because it sees the great growth potential of Bluetooth technology as a solid foundation for the mobile.
      Early this year, Jabra set up regional headquarters in Hong Kong, with offices in China, Taiwan, South Korea and Japan, but Thailand was chosen for the launch of the FS258.
      The product enables users to connect with Bluetooth mobile phones for hands-free convenience, working up to 10 metres away. It delivers up to eight hours of talk time and up to 240 hours of stand-by time, in a design that provides comfort.

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