Danish Dry-Bag moving into the Thai retail market

Tanapol Vanich Co., Ltd. – the exclusive distributor of the Danish product Dry-Bag – is moving into the retail market. So far, the company has mainly focused on Thai exporters and the Thai shipping sector, where Dry-Bag is used to keep the export products dry all the way to the customer overseas.
Dry-Bag is composed of a special clay available in Denmark, mixed with calcium chloride. Compared to other so-called desiccants – materials which are able to pick up moisture from its surroundings – this special,
environmentally friendly mixture is able to pick up more moisture from the air than any other known natural desiccant.
The household version of Dry-Bag aims at keeping moisture sensitive products like photo equipment dry but it has also other applications. The initial target group is high-income consumers which could be the first to
try out a product which prevents bad smell and mildew and rust formation when placed in the drawer.
For a tropical country with 65-75% Relative Humidity (rH) as Thailand , the undesired moisture is among the main cause of mildew formation and bad order in home theatre, car, wardrobe, cabinet, storage, carpet, curtain,
yacht , and weekend house. The humidity is also hard on valuables like rare collectibles and documents, leather wear, music instruments, electronic equipment, jewelry, watches, cars, guns, metal tools and accessories.
“We market Dry-Bag through some selective outlets and communicate to the target group via product brochure and point of sales as well as advertisement in mass media,” Mr. Nipat Ungpakornkaew, Managing Director of Tanapol Vanich Co., Ltd. explains.
Specialty stores like HomePro, Siam Drug, Taywin (leatherwear), leading gunsmiths, professional golf stores, larger photoshops are among the first outlets selected. Soon the car accessory department of Robinson Department Store will also provide shelf space for the product. Tanapol Vanich is confident of the products future in the Thai market, even they are launched in competition with other desiccant products from Japan, South Korea, Taiwan and a local product made in Thailand. Most of these products are, however, based on chemicals.
“Consumers have to use them with extreme cautions and strictly follow the guide of chemical waste disposal. Unlike Dry-Bag, it is quite difficult for people to safely use these chemical products at home,” Mr. Nipat
explains.
“Dry-Bag is 100 % harmless and environmentally friendly since it is made from Moler Clay in Denmark. It can be disposed of as ordinary household waste after use.”
Dry-Bag is capable of absorbing up to 75 % of its own weight in moisture and will keep the rH on the comfortable level of 55-65%. No more or less. When Dry-Bag absorbs the undesired moisture, the odor particle
attached to the moisture vapour is entrapped as well. As a result, it simultaneously prevents the formation of mildew rust and purifies the air as the bad smell reduces and disappears. With normal use, Dry-Bag will remain
active for 90 days or more.

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