New Carlsberg Campaign for Singapore F1 GP

With Singapore Formula 1 GP Night Race around the corner, Carlsberg launches its integrated marketing campaign entitled Carlsberg Best Night Experience.

Carlsberg is giving a chance to win the Best NIght Experience with more than $60,000 worth in exclusive VIP passes to Avalon At Large – GO! Party & Carlsberg Suite @ Turn 1 at the Singapore Grand Prix Formula One night race.

Running from 19 August until 20 September, the integrated marketing campaign Carlsberg Best Night Experience includes above-the-line advertising in local English and Chinese print dailies like the Straits Times, The New Paper, Today, Shin Min Daily News and Lianhe Wanbao.

As par of the integrated marketing strategy, the integrated marketing also run on the radio, in outdoor bus shelters, as well as on the Carlsberg Fan Page on Facebook.

The beer brand will also set up bars at the Padang and Singapore Grid Bar during the music event LG Live, which will take place alongside the Singapore Grand Prix F1 Night Race event.

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