Norske Skog, the Norway-based global producer of paper for newspapers, has sponsored a competition among newspapers world wide who have done something outstanding in attracting young newspaper readers.
Top winners come from Indonesia and The Philippines, as well as India, Portugal, Brazil, and United States.
From Indonesia, Jawa Pos newspaper has been named World Young Reader Newspapers of the Year for 2011, also winning the top prize for enduring excellence.
Jawa Pos published a three-page daily youth section, called DetEksi, since 2000. The program combines news, interviews, and discussions in print with an enormous off-page marketing and engagement strategy.
DetEksi organizes an annual youth conference, Indonesia’s largest, bringing more than 5,000 middle and high school students together to learn and compete in topics from journalism to sports to quiz bowl. DetEksi also organizes education programs in schools, a student journalism competition, a regional basketball league, and concerts.
“Jawa Pos has done an outstanding job with an enduring, substantial, successful commitment to engaging young people on and off the printed page,” the jury said.
“Its daily three-page DetEksi effort is more than a standard newspaper youth section. It’s a complete strategy for finding, engaging, and retaining young readers. Most importantly, it has worked.”
Sinag Publishing and Printing Services and publishers of two weeklies for its free journalism training seminars won the other prize in South East Asia.
The publisher offers Sinag Journalism Training Seminars for young students in the region free seminars in news and feature writing, opinion writing and cartooning to encourage the young to embrace and develop a love of journalism. The training seminars are free and open anyone. Participants need provide only their own food and something with which to write.
The sessions are highly popular with an overwhelming 1000 participants at the first edition – now limited to a maximum of 300.
The jury says:
“This printing plant’s journalism seminar activity is clearly a fitting tribute to the person after whom this category is named as the commitment is clear to assuring that youth learn about the importance and fragility of a free press and about how to do good journalism.”