INVEST IN DENMARK on Design Tour in Asia

INVEST IN DENMARK launches ambitious design tour in Asia
Invest in Denmark sets off on a 10 days long industrial design tour around Asia to put Denmark on the map as the best place in Europe for new investments in the creative fields, tells the Danish Embassy in China.

Asian companies should consider locating their European design center in Denmark, as its designers, design schools and design companies have a wealth of experience to offer.

That will be the key message on the Danish Design World Tour 2011 in Asia arranged by Invest in Denmark, Ministry of Foreign Affairs of Denmark, which will take place from 19-29 October in Tokyo, Seoul, Taipei, Shenzhen and Hong Kong.

Danish innovation and design increase sales
The aim of the tour is to put more focus on strong Danish competencies within industrial design and innovation.

“As companies are facing increasing pressure to reduce their costs of productions, they have to think of new ways to create more innovative and creative products offering more value to their customers. And this is where Asian companies can learn from Denmark,” says Henrik Brandt Jensen, Asian-Pacific Director of Invest in Denmark, who is leading the tour.

“Global companies can learn from the power of Danish design and use it in their business strategy to become more successful. Denmark is globally renowned for its long and proud design tradition, and it is a powerful hub for business, organisations and academic institutions in the creative fields,” says Henrik Brandt Jensen.

Top industrial designers speak at Danish Design World Tour
Eskild Hansen, who is part of a new generation of internationally recognised Danish designers, will be key note speakers on the tour which will consist of a mixture of workshops, VIP lunches and client meetings. Eskild Hansen has spent the last six years as Head of Cisco’s European Design Center where he has led the full design development of the re-design of all Cisco consumer home network products.

The two other key note speakers are Søren Skafte Overgaard, CEO of e-Types Group, one of Northern Europe’s leading branding and design agencies and a recipient of the Danish Design Award five times. The last speaker, Alie Rose, is one of the founding members of Copenhagen Institute of Interaction Design (CIID), a cross-disciplinary and multi-cultural environment aspiring to be a hub blending design and technology.

About Danish design
Modern Danish Design emerged in the 1950s as a design movement stressing the idea that beautiful and functional everyday objects should be affordable to the masses. This renaissance in thought was the culmination of 100 years of design and industrialization sweeping Denmark, beginning mid-19th century.

Today, Danish design is recognized and acclaimed around the globe. Architects, designers and business, big and small, flock to Denmark each year to study the Danish approach to design and Copenhagen is now viewed as one of the leading design capitals in the world.

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