The number of South East Asian tourists going to Denmark is growing significantly. Last year, South East Asian tourists bought 82,831 hotel nights in Denmark. That is an increase of 19,7 percent since 2000.
Meanwhile, the number of Japanese tourists are declining. In 2003 the Japanese bought a total of 93,228 Japanese hotel nights – and a negative growth of 17,1 percent since 2000.
The Danish tourist promotion board has for years focused almost exclusively on promoting Denmark as a destination for Japanese tourists. The result was
In contrast, the growing stream of South East Asian tourists going to Denmark is the result of a personal desire to visit Denmark despite having to overcome the difficulty of finding much promotional material in the market – not to speak of marketing material in their own language.
Copenhagen is the most popular destination with 73,683 of the hotel nights bought here. Århus comes next with 3,484 hotel nights, followed by North Jutland and Funen.
The South East Asian tourist does not visit Denmark only through the few high season summer months only. In fact the numbers are rather stable through out the year, fluctuating between 4,000 and 12,000 hotel nights.
The fastest growing months are the pre-season March and the post-season September months. March recorded in 2003 6,625 hotel nights bought by South East Asians – a boom of 84,9 percent since 2000. September 2003 had 12,467 hotel nights – a growth of 70,2 percent since 2000.
Months with declining visitors from South East Asia were May, June and December.
