Business Sweden appoints Tobias Glitterstam to head Asia Pacific

The previous China manager Tobias Glitterstam has been appointed to lead Business Sweden for the Asia Pacific, from 1 September 2016. Glitterstam will report to CEO Ylva Berg and be part of included in Business Sweden’s management group in Sweden.

Tobias Glitterstam, new Head of Business Sweden, Asia Pacific Photo: entreprenorskapforum

“Asia Pacific is a dynamic region that offers interesting growth opportunities for Business Sweden’s customers, both leading corporations as well as specialized small and medium-sized companies. I am very glad that Tobias Glitterstam with his many years of Asia experience will now take over responsibility for this hight-priority region,” says Ylva Berg, CEO at Business Sweden.

Glitterstam will in his new role be responsible for Business Sweden’s 14 offices and trade secretaries in the Asia Pacific. To continue to strengthening Business Sweden’s presence in the region he will be based in Shanghai.

“It is with great confidence that I will take over responsibility in this fast-growing region. I look forward to following the Asia’s market development on site, to make common cause with our customers in strategic growth initiatives and to give full support to the Swedish company’s market penetration in the region, “said Glitter Tribe.
Glitterstam has operated in Asia since 2004 and has broad experience in the region. Prior to his current role as Trade Comissioner  and China director at Business Sweden, he was Partner at the global consulting giant Accenture.

Business Sweden’s purpose is to help Swedish companies to achieve their full international potential, and foreign companies to reach their potential through investments in Sweden. We do this through strategic advice and practical support, both in Sweden and in nearly 50 of the world’s most promising markets. Business Sweden is owned by the state and industry and was established on 1 January 2013 by a merger of the Swedish Trade Council and the Invest Sweden.

About Joakim Persson

Freelance business and lifestyle photojournalist

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