The popular Danish chain, Joe & The Juice, is set to enter the Asian market, by opening two new cafes in Singapore in November. The chain has been introduced to the Asian market by the Norbreeze Group, which is co-owned and run by the Danes Anders and Anne Juel Sauerberg, who have more than ten years of experience in the Asian retail industry. Joe & the Juice will join brands like Daniel Wellington, Bering, Cath Kidston and Cocomi in Norbreeze Group’s list of managed retail brands.
The Danish chain opened its first café in Denmark in 2002 and today it has 103 juice bars in a half a dozen other countries. The two new cafes will open in Singapore’s Central Business District, and a team of employees is already being trained in Copenhagen.
The plan for Joe & The Juice on the Asian market is to furthermore open cafes in Hong Kong and Macau and if all goes well eventually open 50 juice bars in three to five years.
“We believe our combination of health and entertainment has a universal appeal, and our choice of markets is largely dependent on whether there are opportunities to develop a good partnership with a local operator,” Kaspar Basse, the co-owner of Joe & The Juice, told the danish media Børsen.