Finland-based Kempower says Malaysia’s growing EV charging network should prioritise utilisation over rapid expansion. The company points to Southeast Asia as a key growth region for electric mobility.
Kempower states that long-term success for charge point operators depends on how often chargers are used, not just how many are installed. The company notes that poorly performing sites are often linked to weak location planning and inconsistent user experience rather than lack of demand.
Drawing on experience from markets like Norway, Kempower says EV drivers tend to prioritise convenience over charging speed. Locations that allow drivers to shop or take breaks while charging are seen as more attractive than sites focused only on fast charging.
The company is promoting a modular and data-driven approach to charger deployment. This allows operators to scale infrastructure gradually based on real demand, improving efficiency and return on investment.
Kempower currently has around 260 charging points deployed in Malaysia through partners including ChargEV, DC Handal and Gentari. The company says stronger public and private sector collaboration will be key to building a more reliable EV charging network in the country.
