Meet Countess Alexandra in Shanghai

People arrive at the reception of countess Alexandra’s new book “Mit lykkelige land” at Designmuseum Danmark in Copenhagen, Monday October 1., 2018. (Photo: Lars Møller/Ritzau / Scanpix 2018)

Countess Alexandra of Frederiksborg will be sharing some insights behind her book “My Happy Country” on Thursday 10 October 2019 at an evening in Shanghai with members of DCCC hosted by the Danish Consul General in Shanghai, and sponsored by Ferring Pharmaceuticals.

The book was released exactly a year ago and it jumped directly into number two on bestseller lists at the country’s largest bookshop chain, Book and Idea, and Arnold Busck.

Countess Alexandra is a former Princess of Denmark. She is half Chinese and half Austrian and met her former husband, Prince Joakim of Denmark, during the time he was working in Hong Kong for Maersk. Currently, she is living in Copenhagen with her two sons Prince Nikolai and Prince Felix.

The book has been called a “declaration of love to Denmark” and is a very personal tale of becoming part of a very special community. She was 31 years old when in 1995 she experienced coming from Hong Kong to Denmark, where she became part of the royal family and settled in Jutland on Schackenborg. Here she suddenly was in a very strange environment, which she quickly became a well-integrated part of. The Countess, in this regard, reflects on her own role as a public person and representative of Denmark, telling about being the mother of two princes and shares her own own ideas of happiness.

During the work with the book, Alexandra traveled Denmark a bit around in Denmark, visited Skagen, Møgeltønder and Christiania in Copenhagen to find out why the Danes are so happy with life. Journalist Rikke Hyldgaard helped her writing the book.

“My happy country” is generally thought of as a very personal declaration of love for Denmark, and the Countess is also contemplating what might threaten our happiness.

Countess Alexandre has overv the years held numerous positions in relation to corporate -and philanthropic pursuits. In 2017-2018 the Countess was named Poling Chair of Business and Government at Kelley Business School of Indiana University. She’s a co-author of the books “The Sincerity Edge” (2017) and “My Happy Country” (2018).

She is a former patron of UNICEF Denmark, which during the time she travelled to Thailand where she among others visited HIV/AIDS patients. The Countess is currently a patron for the Danish Association for the Blind and for the Danish Parkinson Association. Since 2007 the Countess has been a non-executive member of the Ferring Pharmaceutical board where she holds the position of Chairperson of the Ethics and Compliance Board Committee.

The Danish Chamber of Commerce notes, that they will take photographs from the event and post these on their public webpage or social media platforms in order to create awareness of these events. Members attending this event automatically gives their consent to Danish Chamber of Commerce taking and using such photographs.

The evening will take place at the Danish Consul General’s Residence Unit 1902, Tower 1, Central Residence II, No. 168, Lane 1038 Huashan Road. It starts at 18.30 on Thursday Oct 10 2019 and ends at 20:30

Happy Danes.


About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

View all posts by Gregers Møller

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