The Norwegian Seafood Council (NSC) will relocate its regional office from Singapore to Bangkok in mid-year.
The NSC believes that the relocation will improve the country’s strong domestic consumption and markets for Norwegian seafood exporters.
According to Jon Erik Steenslid, NSC director for Southeast Asia, “NSC has been actively working in the Thai market for the past five years; and since last year, Thailand has become the most important market for us in Southeast Asia due to its robust growth in domestic consumption,”
The important reasons why NSC relocate its office to Thailand are because the economy in Thailand is improving and Norwegian seafood consumption especially salmon is very trendy in Thailand.
So, these reasons cause NSC to promote Norwegian seafood to quality- conscious Thai consumers through various activities in the future.
Its activities include product promotions at well-known supermarket and restaurant chains and engagements with key media and influences.
The NSC is a public company organized by Norway’s Ministry of Trade, Industry and Fisheries. It works together with the Norwegian fisheries and aquaculture industry to develop markets for Norwegian seafood according to NSC’s website.