The Royal Danish Consulate General in Guangzhou together with Arla Foods China, Co-Ro Food (China) Ltd. and Kjeldsens Ltd. hosted the event “Happy Denmark, Hello Guangzhou” to promote Danish food and culture with special attention to H.C. Andersen on 18 January 2014.
For the last couple of years food safety has been high on the Chinese agenda, and therefore the event was used to highlight the Danish food companies and their focus on high quality and food safety.
This issue was touched upon by the Consul General, Mr. Ole Lindholm, during his opening speech.
“If you enjoy either, a butter cookie from Kelsen, a glass of milk from Arla or a glass of lemonade from Sun-Quick you can rest assure that these products are made from ingredients of the highest quality,” said Consul General Ole Lindholm.
With a small Danish village as the setting, milk, butter cookies, and lemonade was handed out to the local people of Guangzhou.
Furthermore, in close co-operation with Odense City Museums, the event had the opportunity to bring two of Denmark’s most famous characters, H.C. Andersen and The Little Mermaid, to the city of Guangzhou.
With the help of these two characters the event attracted the attention of thousands of local Guangzhou citizens as well as and numerous local media.
According to Ole Lindholm, the attention showed the strength of combining food and culture in one event.
“I must say that the overwhelming success of this event shows the attractiveness of the Danish culture, and our fine food products. The combination of these two elements ensured a high level of attention,” said the Consul General.
Source: Embassy of Denmark in China
