In a disappointing financial statement from Carlsberg, with a decline in sale in northern Europe, Asia is one of few bright spots, with an increase in both sale and profit. Sale of beer increased with 26 percent, and other beverages increased with an astounding 41 percent. The latter mainly due to strong performances in Laos and Cambodia.
Part of the increase in Asia is due to acquisitions. Carlsberg has increased ownership in Hue Brewery (Vietnam) and Lao Brewery (Laos) in 2011.
The launch of Tuborg as a more expensive upmarket brand in China has produced very satisfying results.
Asia contributes with 6.99 percent of Carlsberg’s net revenue and 4.74 percent of its EBIT (Earnings before interest and tax).