Swedish digital media school Hyper Island, known for sharpening advertising and communications talent for the industry, opened a branch in Singapore.
Dubbed the “digital Harvard” in creative circles, it will start classes in March 2013 for industry professionals and those seeking a career change, at its leased Alexandra Road premises.
It was decided to open a branch here this year after being approached by the Economic Development Board (EDB) in 2010, said the school’s Singapore branch managing director, Christina Andersson.
Hyper Island Co-founder Jonathan Briggs said “We are excited to take Hyper Island to Asia for the first time, partly to explore our unique style of teaching as well as learning and to connect with the advertising and digital industry there.”
A team of four speakers, including Jonathan Briggs, will run the Singapore workshops.
Founded in 1996 in Karlskrona, Sweden, it also has branches in Stockholm, New York and Manchester, offering vocational training for students, and workshops for executives.
Hyper Island students have a track record of being wooed by companies such as Apple, Google and IDEO, while its Master Classes attract top level executives from the world’s leading creative agencies.