New Carlsberg Director in Malaysia

Carlsberg’s shuffle of national directors seems to continue in 2007. In November last year, Carlsberg decided to put fresh faces in charge of their operations in Denmark and Turkey – and now, Malaysia is added to that list. Carlsberg’s top management has decided to appoint Soren Holm Jensen as the new administrative director in Malaysia, thereby replacing Mogens Jonck who has worked for Carlsberg since 1980 and has been head of the Danish brewery’s business in Kuala Lumpur for the past two years.
     “We are doing this in order to put together the best possible team in Malaysia. Soren Holm Jensen is good at motivating the employees,” Carlsberg’s international chief of press relations Jens Peter Skaarup told the Danish news agency Direkt on Tuesday.
     In the past years, Carlsberg Malaysia has experienced difficulties as the local government has continued to increase taxes on beer. Malaysia is now second to only Norway on the list of countries that have the highest beer taxes.

The now-former Carlsberg director in Malaysia, the 53 year-old Mogens Jonck, will be leaving Carlsberg Malaysia within a few days. So far, nothing has been reported as to why he is being replaced – nor where he is going next.
     Incoming Malaysia director Soren Holm Jensen has been the administrative director of Carlsberg Hong Kong for the past three years. He started working for Carlsberg in 1998 and has held several management jobs within sales, marketing, and export.

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