Nokia last week unveiled three smartphone models aimed at reclaiming its supremacy in the highly competitive market.
“Today our fight back to smartphone leadership shifts into high gear,” said Niklas Savander, Nokia’s executive vice president.
The Finnish mobile phone maker opened its annual Nokia World event here by debuting three smartphones – the E7 business model, C7 and C6 – in addition to its previously announced N8 flagship model, all running on its latest Symbian 3 operating system.
Nokia has faced intense competition from Apple’s iPhone and smartphones using the Android operating system.
Nokia will launch these four smartphone models in the global market by year-end. The N8 in Thailand is expected to be priced around Bt18,000, while the C7 and C6 models are expected to be around Bt15,000.
Shumit Kapoor, general manager of Nokia Thailand, said on the sidelines of the event that Advanced Info Service (AIS) would be the first to bring out the N8 with Nokia in Thailand. The N8 boasts a 12-megapixel camera with Carl Zeiss lens and the ability to make HD-quality videos.
While all Thai cellular operators are set to introduce the much-vaunted iPhone 4 this week, Kapoor said the market is big enough and it depends on consumers’ buying decisions.
Competition in Thailand’s smartphone market was getting tougher but Nokia was confident of keeping up growth momentum by offering the right devices and solutions, he said.