Orrefors, KostaBoda, MemaGAB and Gense Launched in Thailand

Swedish crystal artwork and glass ware Orrefors and KostaBoda and Swedish cutlery brands MemaGAB and Gense are now available in Thailand. The luxury items were launched with the opening of a display in the lobby of Rembrandt Hotel on Sukhumvit Soi 18 in Bangkok on Tuesday 20 September 2011

Ambassador of Sweden to Thailand, H.E. Klas Molin opened the display which will remain open to the public until 25 September, daily from 11.00 to 14.00 and 16.00 to 19.00.

It is the new company Scandinavian Collection Co. Ltd. that will now start importing the exclusive items and make them available for sale in Thailand. It has been established as a Thai/Swedish regional marketing company based in Bangkok by Ms. Agneta de Bekassy, Mr. Bengt Juhlin and Mr. Ulf Lofven and with Ms. Sariporn Charoenrup as Managing Director.

It is not settled yet, where the collection will be available for permanent retail in Bangkok, but Ms. Sariporn Charoenrup said they were talking to among others Emporium.

After the introduction in Thailand, the collection will later be introduced also on other South East Asian marketplaces appointing suitable local distributors for the different product groups and market segments.

Cutting the ribbon was done by the Ambassador assisted by MR Abah and owner of Baan Laksasubha Resort ML Laksasubha Kridakon, and then the guests went around admiring the beautiful items on display.

The lively colours of the KostaBoda collection and the elegant contemporary design of the Orrefors glassware were contrasted by the surprising information that in fact the two glass works were established in Sweden long before the United States was founded.

The highlight of the exhibition is a piece of cutlery known as CBP 2091, which is a modern round shape sliver of cutlery for the set table, designed by HRH Carl Philip Bernadotte of Sweden who getting his inspiration from international cities and architecture.

Prince Carl Philip was educated as a designer at Rhode Island School of Design in USA and Forsbergs School in Stockholm. The sliver cutlery is the first product to be launched under the brand name CPB. The numbers 2091 represents the year and the model.

“Sliver as a material is extremely exciting to work with because of its tone and lustre, as well as the fact that it grows beautiful with age. The water glass gives new energy to the set table, I am proud of the result,” says Prince Carl Philip about the creation.

Supporting the opening event were a number of sponsors. The food was from the next door neighbor ScanDeli serving among others very tasty meatballs. Outside was a Volvo car available for inspection. The goods had been cleared through customs by Asian Tigers. Other sponsors were dz wine, SAS, SEB, Baan Laksasubha and of course Rembrandt Hotel itself.

About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

View all posts by Gregers Møller

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