IKEA Southeast Asia’s largest store to date opened to great fanfare and enthusiasm on 15 March northwest of Bangkok, in the suburban province of Nonthaburi, with a very apparent celebration of Sweden and Thailand!
There, Ikea Bang Yai is strategically located right next the Greater Bangkok’s ring road and next to end station of Purple Line metro, Talat Bang Yai station. And perhaps most importantly, this is the only Ikea store in the world that, with its 50,278 sqm, is fully integrated into a shopping centre.
Situated right next to the partner CentralPlaza Westgate this store has no less than six access points: three directly connected to the shopping centre, and three directly from the IKEA store.
Mr. Christian Rojkjaer, Managing Director of Ikea Southeast Asia welcomed all the V.I.P guests and a very large group of media in attendance. He compared the new store with the great success Ikea has already enjoyed in Thailand with Ikea Bangna and Mega Bangna.
“Ikea Bangna is one of the most successful stores in the world and it’s of course our customers who deserve the credit for that. What did we do to make that happen? It goes back to being super-affordable, accessible, a great day out, and of course having the products available for instant take-home,” he said.
“So everything we did for Ikea Bangna we have done also here and tried to make it even better. So I am really looking forward to that. And when we open a new store it’s not only about being a retailer, it is also to be part of society, being a good citizen where we are and that means a lot to me, to our co-workers and hopefully to he societies that we are in.”
“What we did we concretely do? We invested more than 6 billion baht into this building. And as a big employer we already have more than a 1000 people employed. We offer career, knowledge in many different positions – you name it, we’ve got it! We have a fully-fledged company here with all the fantastic functions and career possibilities for Thailand,“ Christian continued.
“The reason that Ikea has been so welcome in Thailand is that we share this foundation of loving family and home. I think this store will be very successful and make us a successful contributor to Bang Yai, Bangkok and Thai society for many years to come,” he furthermore analysed.
Thomas Friberg, Store Manager at IKEA Bang Yai continued the presentation and told the press conference that they have invested in all the extra square metres to create a great and unique shopping experience for the many people.
“Ikea Bang Yai is one of the first stores in the world where we have taken a few more steps to let the customer explore but also enjoy their shopping.”
Customers will have more freedom in creating their own shopping journey. They can just grab and go or take the full tour of our blue box store. To further enhance the customer experience, IKEA Bang Yai plans to launch a new feature; the Ikea Store App. Customers will be able find the items they want with ease.
“We also have taken to our heart how much Thais love food. Except from the normal Ikea restaurant, where we serve the famous Swedish meatballs we have invested in one more restaurant where we serve the more sustainable and healthy choices of food – still with a Swedish touch and based on Scandinavian ingredients.”
Many of the food ingredients come from sustainable sources, states Ikea.
“Also core for us is sustainability. This is the first store and retail shop in Thailand that will meet LEED Platinum and Green Mark Platinum requirements, the highest qualification for both certificates, which shows IKEA’s commitment to the planet. It’s a great pleasure to introduce that to Thailand and to our consumers,” he concluded Thomas Friberg.
At 10 am sharp the Swedish store manager personally welcomed and escorted the very first guest to Ikea Bang Yai, and the many hundreds of employees had lined up on every floor to welcome all the customers that that flooded into the huge store.