Swedish home and professional appliance company Electrolux recently announced the top 20 semi-finalists for its Electrolux Design Lab 2013 competition, and making the cut are a handful of young designers from Asia with far out concepts.
There are six successful Asian aspirants out of the 20 chosen. These semi-finalists have qualified for the fourth stage of the competition, which leads to the culmination night on October 16 in Stockholm where one winner will be selected from a shortlist of eight designers.
The Electrolux Design Lab, now on its tenth year, is the annual international design contest of the Swedish global company open to both undergraduate and graduate students who can think of innovative ideas for homes of the future. Ideas can range from designs for healthy eating to intelligent mobility to green designs, just like some of the themes in the past.
In this edition, students are tasked to come up with solutions for the theme, “Inspired Urban Living”. This tackles the complex issue of urbanization, and according to Electrolux, the problems that arise from lack of space and people trying to lead comfortable, healthy lives amidst congestion and stress-inducing schedules.
Students have to design a product, accessory or service that fits this overarching theme with special focus on one of three topics: social cooking, effortless cleaning and natural air.
See the semifinalists’ products below
The winner of the 2013 Electrolux Design Lab competition will receive 5,000 euros and a six-month paid internship at an Electrolux global design centre. Consolation prizes will also be awarded to the second and third places, as well as the People’s Choice winner.