Profile photo of Joakim Persson, Managing Editor ScandAsia

Joakim Persson, Managing Editor ScandAsia

Represents, and drives ScandAsia's services for business engagement and outreach.

Norwegian Seafood Dinner with 960 Guests in Singapore






It was another milestone for Norwegian Business Association Singapore (NBAS) when it, in its 17 year of operation, co-hosted the highly successful 2010 edition of the traditional seafood dinner with the Royal Norwegian Embassy. No less than 960 guests attended the sold out event on Friday 5 March, with the Minister of Trade & Industry…

Danisco – Health Driven Danish Ingredients Innovator






Danisco probably belongs to the category of corporations that are the most anonymous to the general publish, since it is almost never seen or mentioned in any brands that we consume.And yet it is behind most everything that you enjoy everyday.“We have our ingredients in every second ice cream that is served on the planet.…

Malaysia My Second Home Targeting Scandinavians






The TV commercials for Malaysia as a tourism destination are familiar. Much less known is the ‘Malaysia My Second Home’ (MM2H) initiative, though that is about to change. The country’s ministry of tourism is stepping up the promotion of the campaign. Malaysia is the new kid on the block offering this long-stay programme where foreigners…

Calling All Vikings Overseas






Two Swedish women, Linda Bjornered and Gunilla Orwen, have established their own online recruitment company at in Kuala Lumpur with a special focus on assisting Scandinavian job seekers and Scandinavian related companies matching up.“We have established a platform where you can combine the needs of the companies to recruit staff directly on location with the…

Whale Sharks Protected and Local People Supported in Southeast Asia Thanks to WWF Denmark






From conservation of wildlife and the rainforest on Borneo, Danish WWF representative Lene Topp is turning the attention towards the sea.        Meeting WWF Verdensnaturfonden’s (the Danish division of World Wide Fund for Nature) representative on Borneo the immediate assumption will be that the work concerns rain forest issues – which are very much in…

Thailand-loving Swede Advances His Career at Le Meridien, Borneo






For his continuing hotel career the Swede Patrik Ilstam chose Thailand – a destination growing immensely lately. But opting for Southeast-Asia also means – at least within the hospitality sector – great possibilities for job opportunities in the region. The Malaysian part of the island of Borneo is such a place, which is also seeing…