The Tourism Authority of Thailand (TAT) is pumping up the volume of its celebrity marketing strategy by using multi-platinum selling Nordic recording artist Marko Kristian Lehtosalo, best known by his stage name “Markoolio,” to promote Phuket to young, working-age Scandinavians.
The TAT teams up with the Stenhamar Music Group, a leading Nordic entertainment company, to produce a pop song called “En Vecka i Phuket” (One Week in Phuket).
The song is supported by a light-hearted music video filmed on location in Phuket, in which Markoolio showcases the many fun activities that visitors can enjoy in Thailand’s world-renowned tropical island paradise.
Mr Suraphon Svetasreni, Governor of the Tourism Authority of Thailand said The Markoolio song and music video is a very effective way to promote Phuket to a young and dynamic segment of Scandinavian travellers, which is an important, quality market for Thai tourism.
“Visitors from Finland, Norway and Sweden especially love Thai beaches and cultural attractions apart from its delightful cuisine and a full range of accommodations that greatly appeal to Europeans, particularly during these economically-challenging times,” he said.
The music video, which shows Markoolio’s zany antics during a holiday in Phuket, has been well received with more than 85,000 YouTube views within the first few weeks of its launch.
In the video, Markoolio parties on Phuket’s beautiful beaches, explores the island, tries his hand at Thai boxing, visits a spa, and enjoys many other local experiences, all to the infectious beat and delightful lyrics of the “En Vecka i Phuket” soundtrack.
Governor Suraphon said the TAT expects the Markoolio song and music video will encourage a new generation of visitors to experience Phuket and many other great places and attractions that Thailand offers.