On 10 May 2013, the Danish ambassador to Thailand H.E. Mikael Hemniti Winther mediated a meeting between the Danish design company Jacob Jensen and King Mongkut’s University of Technology Thonburi (KMUTT) in Thailand.
The purpose of the meeting between Jacob Jensen and KMUTT was to discuss a potential collaboration between the two organizations in setting up a design studio in Thailand. The meeting took place at KMUTT Bangmod Campus.
An educational profitable studio would offer young Thai designers a real working experience under the instruction of the Jacob Jensen team to produce design works – products, architecture, graphics, serial manufacture – to clients from Thailand and neighboring Laos, Myanmar and Cambodia.
“Our purpose is not to exploit – get the brain or cheap labor. We want to bring in young Thai designers so they can learn some more and help raising the living standard of Thailand,” said chief designer and CEO of Jacob Jensen Brand, back in 2012.
“With our methods, I think we can contribute to make Thai design even better, to help the young designers to have broader outlook, and make better products for Thai industry. When they sell more products, people pay more taxes, and you lift up the society.”
The Ambassador and the representatives of Jacob Jensen including Chief Designer & CEO, Mr. Timothy Jacob Jensen, and Chairman of the Board, Mr. Lars Kolind, were warmly welcomed by the President of KMUTT, Assoc. Prof. Dr. Sakarindr Bhumiratana and KMUTT’s professors.
The initiative follows an establishment of the Jacob Jensen Design | DeTao Shanghai in August. The 500sq meter studio was opened in cooperation with the Beijing based DeTao Group under the DeTao Masters Academy.