Danish jewellery giant Pandora, which manufactures most of its products in Thailand, reported an 11% increase in like-for-like sales in the United States in the first quarter of 2025, according to the company’s interim financial report.
The company credited the performance to strong consumer response around Valentine’s Day, effective in-store execution, and continued momentum in both physical and online channels. Organic growth in the U.S. reached 12%, helping Pandora lift its global sales by 18% year-on-year.
Thailand plays a central role in Pandora’s operations, with more than 13,000 employees based at its production facilities. The company has made Thailand its global manufacturing hub, producing hand-finished jewellery that is distributed to over 100 markets worldwide.
Pandora’s share price rose over 8% following the Q1 earnings announcement, as investors responded positively to the company’s growth in core markets despite global economic uncertainty and concerns over potential future tariffs in the U.S.
Pandora said it remains confident about maintaining momentum throughout the year, citing a strong innovation pipeline and expanding retail footprint.
Source: Pandora Interim Report Q1 2025 – Company Announcement No. 944
