Danish quality is appreciated in China. Yesterday Xinhua News Agency published a special report on Danish pig production saying that “the Danish pork is well known for high safety and good quality in the global market”.
The journalist has interviewed Michael Nielsen, a Danish farm owner, for the story. Michael owns an over-middle-sized pig farm some 40 km northwest of downtown Copenhagen. He and his six employees take care of 800 sows and sell around 25,000 piglets every year. Michael reportedly earns pre-tax 1 million kroner (around 180,000 U.S. dollars) a year.
The popularity of the Danish pork in China has not gone unnoticed. A group of far-sighted investors in Danish Scandinavian Farms Pig Industries will produce pigs on a large scale for the booming market in China.
The decision is made seeing as the Danish investment companies make money like never before on large scale farms in countries such as Poland, Lithuania, Russia and Slovakia.
With an expected investment of one billion dollars in China, the project which includes four industrial farms in Jiangsu Province Scandinavian Farms Pig Industries expects to produce 500,000 pigs a year. This is the equivalent to the annual meat consumption of one million Chinese.
According to the director of the Danish pig project, Jorgen Lindberg, the company will provide high quality food for Chinese consumers. And above all, food safety in production will be in order.
“It is in big demand in China after all the food scandals that have been here in recent years. In China there are customers who are willing to pay for food that is produced under proper conditions, “he said.
In March, 46 people were sentenced to up to six and a half years in prison for processing and selling meat from 1,000 diseased pigs. The scandal re-focused attention on China’s major problems in food safety.
“Danish farmers make every possible effort and constantly strive to ensure high food safety and good animal health, which is the recipe for success of Danish pig production,” the article says.
Read the full article about the Danish pig quality here