Swedish knife producer Morakniv bets on Asian export

The century-old producer of Swedish knives, Morakniv, in 2016 saw record sales growth by 20 per cent paving the way for further investments. It was a successful year for Morakniv, thanks to big bets on exports and international presence, including a sales office in Malaysia. The company is now continuing investments – both globally and at home in Mora, Sweden.

In 2016 Morakniv’s sales went up from 125 million 2015 150 million in 2016. During the same period, operating profit went up from 7 million to 17 million and the number of manufactured knives has risen by 14%. In 2016 3.5 million knives left Mora to be delivered to users worldwide.

“Of course we are both pleased and excited about such an incredibly good result. Above all, we see how our efforts in exports have hit the result very well. We now have three international sales offices in France, Poland and Malaysia, where Morakniv professionals work closely with customers in their own markets. It’s obvious that this kind of personal relationships and sales activities in the field, provide results, both economically and in the form of a stronger brand, “said Henk Noback, CEO of Morakniv.

In 2016, Morakniv launched several new products, particularly in the outdoor segment, which has been very well received and contributed to the good performance. The company now continues its expansion efforts.

“We are very positive about the future and take 2016 as a strong confirmation that we are on the right track, and not only that we are growing, but that we are also creating good results. It gives us great opportunities to invest even more in the future, for better growth. Obviously there is a continued focus on exports and on developing new products. At the same time, we are careful to protect our local roots, as the real key to success lies in our production here at home in Mora. It is an unbeatable recipe for success that shows that dedicated staff, a strong brand and cost-effective production can take us out into the world, ” says the CEO.

The factory is still in Mora, just as it was a hundred years ago. There, all knives are manufactured under meticulous control, blending craftsmanship and modern technology. Since 1891, the all-Swedish knives from Mora have been reliable helpers for carpenters and craftsmen as well as hikers and scouts.

About Joakim Persson

Freelance business and lifestyle photojournalist

View all posts by Joakim Persson

Leave a Reply

Your email address will not be published. Required fields are marked *