Lego campaign launched in Indonesia

On 23 May the Danish Ambassador Casper Klynge took part in the launch of the Lego ‘BuildAmazing’ campaign. The campaign is exclusively developed for a handful of markets, including Indonesia and is to emphasize the importance of creativity in play.

Lego has fuelled children’s creativity for 85 years and have ambitions to proceed making children unleash their creative potential and take their countries forward through lateral thinking, leadership and creativity.

Source: Embassy of Denmark in Indonesia

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