Volvo Sees Malaysia As Important Market

The Asia-Pacific region is growing more and more important to Volvo Car Corp and last year the region contributed approximately 10 percent of the Swedish company’s global sales volume.
In an interview with the Malaysia Star on Thursday, President and Chief Executive Officer Fredrik Arp said that Volvo expects good sales growth in Malaysia and Singapore this year and in 2007, thus exceeding the 1,300 vehicles which Volvo managed to sell in Malaysia last year. Part of the efforts to achieve this includes the introduction of new and stylish models this year and next, in order to capture the younger market segment. The S80 will make its debut at the Kuala Lumpur International Motor Show later this month, while the much-touted C30 will be launched in late 2007.
     In addition to these new introductions, Volvo plans to improve their business in the Asia-Pacific region by upgrading their production facilities.
     “Volvo and (parent company) Ford have assembly plants in Thailand and in Malaysia. We need to optimise the CKD (completely-knocked-down) structure with the development in Asian countries.  We are currently evaluating our manufacturing footprint in the region to fully utilise our facility,” Mr. Arp announced at a briefing for local journalists in Kuala Lumpur on Wednesday.

For more information about Volvo Car Corp and its activities in Malaysia, go to http://www.volvocars.com.my

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