Nokia, Finnish Mobile handset manufacturer introduced Ovi, a new web platform on August 29, 2007 in Singapore, which
will enable its consumers to download music, games and other content directly to their phones.
Nokia Senior Vice-President (Multimedia Experiences) told reporters that, “”Ovi is the gateway to Nokia’s internet services, including Nokia Music Store, Nokia Mapas and N-Gage games. It will also be an open door to web communities, enabling people to access their content and communities from a single place either directly from a compatible Nokia device or from a PC.”
For Nokia Music Store, individual tracks would cost one euro while full albums would come for 10 euros, with a monthly subscription for PC starting from 10 euros. As a direct competition to Apple’s itunes, Nokia Music Store would be available from the fourth quarter this year.
N-Gage, would allow users to buy games directly from a compatible Nokia device. Nokia has tied up with Universal music, Warner, EMI and Sony for its music store and various gaming companies for providing N-Gage. Games would cost 6-10 euros.
The company also launched two new express music models that are Nokia 5310 and Nokia 5610, which would be available in India by the end of this year.
Nokia Vice President (Sales and Channel Management, Multimedia in Asia Pacific), Jose-Luis Martinez told reporters that, Nokia sold about 200 million music phones across the world last year, in which India contributed a significant part.
