The Swedish furniture giant IKEA opens its 3rd store in Indonesia near Bandung and dedicates a section to local SME products, Coconuts Jakarta reports.
IKEA’s new store is located in Kota Baru Parahyangan, on the outskirts of the West Java capital of Bandung and the opening was marked by a launch event with attendants including Ridwan Kamil, West Java Governor, and Patrik Lindvall, the CEO of PT Rumah Mebel Nusantara which is the company that operates IKEA in the Southeast Asian country.
According to Patrik Lindvall, the building has been in the works for the past two years and the West java Governor has been involved in the process in order to support local SME’s in Indonesia. “There are many forms of cooperation between IKEA and the West Java Provincial Government, especially regarding SMEs. We have one floor named TERAS Indonesia, which is dedicated to SMEs to sell local quality products,” Patrik Lindvall said to Properti Kompas at the launch.
Ridwan Kamil is proud and thankful that the Swedish furniture maker opened another store in West Java and he expressed his hope during the event that it will help boost the province’s economic growth.