Norway’s seafood exports hit a record high in 2024, totaling NOK 175.4 billion—a NOK 3.7 billion increase from the previous year, according to the Norwegian Seafood Council. While seafood remains a cornerstone of Norwegian exports, it’s less popular on home dinner tables, where red meat consumption outpaces fish nearly threefold.
Globally, Norwegian seafood is thriving. China emerged as the largest growth market, with exports increasing by NOK 886 million (+10%), driven by demand for salmon and mackerel. Thailand and Vietnam also saw notable growth, with export values rising by 13% and 20%, respectively.
Despite growing exports, domestic sales lag, impacted by high costs and shifting consumer habits. The Norwegian Seafood Council is working to boost local consumption through campaigns promoting quick and versatile dishes like sushi and poke bowls.
The success of Norwegian seafood abroad underscores its global reputation, with Asia leading the way in 2024.
Source: NRK
