Tanachira Retail Corporation Public Company Limited (TAN), the importer and distributor of the Danish jewelry brand Pandora, the Finnish fashion house Marimekko, and other luxury brands in Thailand is planning to elevate its business strategy by highlighting the brands’ identity and uniqueness under the “Bring the Best of Brands to the Best of Thailand,” concept.
Tanapong Chirapanidchakul, Chief Executive Officer of TAN revealed that the company’s vision is to “become the leader among top lifestyle and fashion companies in the region through the delivery of exceptional experience to the customers and to create value from sustainable operations for all stakeholders.”
For instance, the Marimekko pop-up cafe is one of the outcomes from TAN’s strategy in strengthening the brand through interactions.
By doing so, it allows “customers to partake in similar lifestyle together with the brands through the culinary offerings in a café with the knock-on effect of stimulating the purchase of the products,” added Tanapong.
Besides Pandora and Marimekko, TAN has also looked forward to expanding its businesses of the leading Thai spa product and service from HARNN and Cath Kidston bags to make all effectively grow and recover from the Covid-19 pandemic steadily.
Source: Tanachira’s Press Release
