Volvo Group invests in Thai output base for Asia


Volvo Group has earmarked 5 billion baht to expand its nationwide sales and service network and Bangkok truck assembly plant.

CEO Olof Persson said recently that the Swedish truck maker has been in this country for 40 years now and was encouraged that the company had sufficient skilled human resources and a big suppliers’ network to serve its goal of using Thailand as its production hub for Asia.

In an interview with the Nation during his first visit to Thailand that the plant would build vehicles in Asia and for Asia, especially UD trucks, Japan’s heritage heavy-duty truck brand.

Volvo Group (Thailand) Co would use 3 billion baht of the budget for the nationwide network expansion and 2 billion baht for its plant on Bang Na-Trat Highway, which was now assembling UD trucks.

Thailand was chosen for the world premiere of UD trucks later this year.

The truckmaker’s massive investment in Thailand shows the firm’s confidence in the country.

The government’s Bt2 trillion project would be positive for investors and Volvo would be one of them.

Volvo Group now has two strong brands – Volvo and UD. They would help the firm offer the right products to customers.

Competition here was very tough and Volvo has built up customers’ trust by offering the right product at the right price and with the right service.

“UD Truck will help Volvo Group gain more share of the heavy-duty truck market,” Perssen said.

Volvo Group would also benefit from its recent partnership with China’s Dongfeng, as China was a huge market while Volvo had its own hi-tech innovations, he added.




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