Growing Chinese Interest for Danish Fasion

2010 was a great year for the Danish fashion industry. Not only did the industry reach a record high export level, increasing its export earnings by 11,4 %, it also became Denmark’s 4th largest export industry. This hasn’t gone unnoticed as Chinese investors have shown a growing interest for the Danish fashion industry.

In 2010 Danish Fashion and Textile was contacted by several big Chinese companies, some employing 60.000 people in production and owning 3.000 retail shops, wanting to invest in Danish fashion companies.

– We are really pleased by and proud of the growing Chinese interest in Danish fashion. We experience a big interest from Chinese investors and buyers, says Michael Hillmose, export manager at Danish Fashion and Textile that represents 360 Danish fashion companies, adding that a lot of Danish companies have potential to do well on the Chinese market.

The Danish Trade Council in China advises and assists Danish fashion companies and they have also noticed a big Chinese interest for the Danish fashion industry.

– The Chinese interest is a big acknowledgement of the Danish fashion industry, but the competition on the Chinese market is fierce, so the Danish companies have to be on their toes to cooperate with the big Chinese companies, says Danish consul in Shanghai and head of the Danish Furniture, Design and Retail industry team in China, Mette Knudsen.

Denmark’s biggest fashion event, Copenhagen Fashion Week, ended this Sunday, the event attracted some 50 Chinese buyers, producers and media – including Chinese Vogue.

There are already several Danish fashion companies operating on the Chinese market including Bestseller, which has some 4000 retail shops in China.


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