Malaysia has been chosen as the pilot country for a pre-pregnancy diabetes prevention research project involving young married couples.
Known as “Jom Mama”, it sees a private-public partnership between the Health Ministry and Danish company, Novo Nordisk Pharma (Malaysia) Sdn Bhd.
It is also the first project worldwide under Novo Nordisk’s “Changing Future Health” initiative to prevent diabetes and other non-communicable diseases (NCD).
Health Ministry secretary-general Datuk Farida Mohd Ali said yesterday the collaboration marked a milestone between Malaysia and Denmark in terms of healthcare.
She said the research project was aimed at raising health literacy among young couples on the dangers of NCD, mainly obesity and diabetes, which was on the rise in the country and the preventive measures that could be taken.
“The ministry is hoping to gain real results and insights from this project, which will help the government in reducing the critical level of NCD.”
A memorandum of understanding was signed between Novo Nordisk and the Health Ministry, witnessed by Crown Princess Mary of Denmark.