Georg Jensen marks 110th anniversary at Singapore bash

Scandinavian luxury lifestyle brand Georg Jensen recently treated privileged guests to an exceptional trip down memory lane in the fashion of a delectable visual feast. Held at the elegant and artistic space of Restaurant André, the Georg Jensen Heritage Silverware event was adorned with an extra touch as it stylishly underscored the brand’s 110th anniversary.jensen_dinner

Founded in Denmark in 1904, the eponymous brand began its journey as a silversmith before applying its superior craftsmanship and unique design to a wider range that includes jewellery, watches, cutlery and
hollowware.

The two-day private event highlighted Georg Jensen’s most iconic and highly prized designs from the vibrant past century, creating renewed interest in silverware artistry on this special anniversary. Hosted by Managing Director of Hollow-Silverware and Georg Jensen Antiques, Gregory Pepin, the intimate festivities celebrated the brand’s illustrious history in a simple yet regal manner.

The event also marks the brand’s first official engagement with the Singapore media and customers. “Singapore is an important market for Georg Jensen, so we are delighted to have this great opportunity to interact with our valuable clients in Singapore, to understand the tastes and preferences of this discerning, sophisticated group. It is always a pleasure sharing the works of Georg Jensen with connoisseurs who truly appreciate the craft and ideology behind our design philosophy.”

The charming 19th-century heritage shophouse setting of Restaurant André was beautifully done up in a classy, opulent style to present the House of Georg Jensen. Upon stepping in, guests were greeted warmly by the cozy grandeur and an inspiring display of rare silverware heritage masterpieces.

Enticing starters to the Georg Jensen journey, the Georg Jensen Heritage Silverware collection well captivated guests, attracting constant attention on these iconic works from the major 20th century decorative arts periods, namely Art Nouveau, Art Deco,
Functionalism, and Modern Design.

The collection consists of unique collaborative work with great artists and designers from different times, altogether presenting the luxury of fine silver, crafted in organic forms often enriched by opulent pod, flower and fruit ornamentation that reveal Jensen’s deep love of nature. On display for the first time in Singapore were the Sterling Silver Ambassador Collection by Georg Jensen, which comprised a curated selection of the most magnificent works from the past century that epitomizes its enduring elegance and intended to be passed on from one generation to the next.

At the grand Dining Hall, guests were treated to an ambrosial meal, where they savoured exquisite cuisine infused with design elements. The special menu was a meticulous creation by the award-winning Chef Andre, who is very much a skilled designer and artist himself. The creative delights served as a welcoming first taste of Georg Jensen, fluently reflecting and echoing the delicate, refined and innovative quality of the brand.

Guests were later ushered to the third level where they took a closer look at the Georg Jensen vintage collection
that had been acquired through galleries and auction houses. The ladies in the house were notably drawn to the
vintage jewellery on display, each dedicating a precious moment to examine the timeless beauty of these ethereal
pieces from the early 1900s.

Jewellery has always remained a significant part in the history of Georg Jensen, with many pieces designed in the 1950s and 1960s still exuding a relevant and lasting charm in today’s fashion. Guests with a penchant to entertain at home were particularly enthralled by the sophisticated Georg Jensen cutlery and tea set collections that looked both aesthetically pleasing and wonderfully practical at the same time.

Standing out majestically and eminently amongst the various showpieces was none other than the magnificent
Chandelier No. 307, worth $1.5 million. Designed for Georg Jensen by Johan Rohde in 1918, the remarkably
rare monumental masterpiece is handcrafted to exacting standards from polished sterling silver. It once
beautifully illuminated the historic interiors of the original Georg Jensen store at Bredgade 21 Copenhagen.

The collections effectively showcased the design philosophy of Georg Jensen, that is, to create beautiful
functional daily articles such that the everyday life is surrounded by beauty. Guests also gained a deeper insight
of the highly labor-intensive craftsmanship that goes behind every piece of Georg Jensen product.

Till today, the brand continues to uphold the time-honoured traditions of working with silver, engaging new generations of
artisans to expand the brand’s legacy of world-class craftsmanship. Danish Ambassador to Singapore, Berit Basse graced the House of Georg Jensen with her presence.

“Denmark is known for our very strong design culture and Georg Jensen, with its rich heritage and long history, is a very
good representation of the Danish design and crafts. I am happy that this event provides an impressive stage for Singapore to discover and explore the Danish design excellence.”

The convivial celebration event saw the local connoisseurs gaining a deeper understanding and appreciating of Georg Jensen ‘s unparalleled artistic design and meticulous craftsmanship, marking the first of many more exciting events to come. The extraordinary Georg Jensen Heritage collection of unique and rare silver hollowware masterpieces, jewellery
and watches will launch exclusively in Georg Jensen flagship stores in Europe, North America and Asia Pacific.

Source: Geog Jensen

 

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