Marja Kurki China new Beijing office

In November the Managing Director of Marja Kurki China, Ms. Caroline Xue invited the Embassy of finland in Beijing, along with several bloggers and other fashion influencers to the Marja Kurki’s new Beijing office opening event in Liangmaqiao area. Also Marja Kurki`s CEO Mr. Tapani Kurki had flown from Finland to attend the event.

As Finland celebrateed the 65th anniversary of Finland-China diplomatic relations in 2015, the Finnish fashion label Marja Kurki counted down on its 21 years in China market. Kurki Fashion (Beijing) Limited, a Marja Kurki subsidiary, was established in China in 1994, with headquarters in Beijing business offices in Shanghai and Nanjing, and now with nearly 70 retail facilities in China’s most developed cities, such as Beijing, Shanghai, Nanjing, Chengdu, Shenzhen etc.

The Marja Kurki operation in China is reaching out to the Chinese consumers, introducing the Finnish design and culture to the quality conscious and stylish Chinese consumers. For them, these designer fashion pieces are fitting accessories for people in the pursuit of joy of colours.

Their first store in 1994 was at the Solana Shopping Park in Beijing, which is popular among young adults. The shop, with 80 square metres of floor area, is elegant and represents the minimalist Nordic style in its decoration.

In addition to silk scarves, the store’s product offering includes a broad range of clothing accessories, from hats to sunglasses and leather products.

Founded in Finland in 1976, fashion accessory label Marja Kurki is the result of one woman bringing together great business acuity with a powerful artistic vision. Originally a one-woman business, it has expanded into an international fashion house, characterized by unique color palettes and custom designs.

Two new collections are released every year – Spring/Summer and Autumn/Winter. Consistent, high quality and a distinguished reputation means Marja Kurki products are worn by some of the world’s best-known personalities, notably in political circles and amongst royalty. Former US Secretary of State Hillary Clinton, former US Secretary of State Madeleine Albright and the late Princess Diana have all kept Marja Kurki accessories as part of their wardrobes. The Presidential Palace of Finland presents its products as gifts to State guests; and Parliament of Finland uses the brand’s scarves and ties to deliver high image of its organization.

Marja Kurki accessories are often individually commissioned by enterprises seeking to reinforce or rebuild their image, for special occasions such as anniversary ceremonies and new product launches.

Sources: Marja Kurki; Embassy of Finland, Beijing

About Joakim Persson

Freelance business and lifestyle photojournalist

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