His Royal Highness Crown Prince Frederik visited Malaysia from 30 July to 3 August 2015, where he attend the International Olympic Committee session, opened the new regional office of Arla Foods and presented the export award to Carlsberg Malaysia.
As a member of the International Olympic Committee Crown Prince attended the 128th International Olympic Committee session, which took place in Kuala Lumpur. The world’s attention was focused on the election of the host city for the Olympic Winter Games 2022, which went to Beijing. Another Dane and IOC member, current President of the World Badminton Federation (WBF) Poul-Erik Høyer, was also in Kuala Lumpur, which also happens to be where BWF has its headquarters, informed the Embassy of Denmark, Indonesia. Members of the IOC represent and promote the interests of the #IOC and of the Olympic Movement in their countries to ensure the regular celebration of the Olympic Games.
The Crown Prince visit to Kuala Lumpur was also timely in order for the inauguration of the new Asia Regional office of the Danish dairy company Arla Foods to be honoured by H.R.H Frederik’s presence.
On 30 July, His Royal Highness Crown Prince Frederik of Denmark inaugurated Arla Foods’ new office premises in Kuala Lumpur, serving as the dairy company’s new regional operational headquarters for Asia.
The opening ceremony kicked-off with Arla Senior Vice President Jesper Colding welcoming the guests of honour, business partners, government representatives and media, followed by the screening of a short movie on Arla Foods’ vision of sustaining “Good Growth”. Mr Colding invited the two guests of honour, the Chairman of Malaysian Investment Development Authority (MIDA), Tan Sri Amirsham Aziz, and HRH Crown Prince Frederik to add their opening remarks and all signed a plaque commemorating the official opening of the new office premises.
The guests enjoyed a cooking demonstration, where Danish chef Albert Frantzen prepared a pizza and offered insights into the quality of the dairy products that Arla are bringing to the Asian markets. The Crown Prince did the honours of cutting the first slice for guests to enjoy the tasty result. The Danish Ambassador, Nicolai Ruge, joined the Crown Prince, the MIDA Chairman and Arla Senior Vice President in a toast in milk to celebrate the opening.
Prior to the opening, the Ambassador and the Embassy’s Minister Counsellor for Food and Agriculture had brought the new Arla Foods Asia management team to meet Minister of Health, Datuk Seri Dr. Subramaniam, to introduce Arla Foods and talk about nutrition policies in Malaysia. Malaysians are encouraged by the Ministry of Health to consume more milk and among the efforts to achieve this goal are targeted school-milk programmes.
In the evening, Arla Foods held a networking reception at the Danish residence for Danish and local business partners in Malaysia, as well as officials from the nutrition department of Ministry of Health. The evening was marked by lovely jazz music and modern food by Danish chef, Albert Frantzen, using delicious Arla cheese. Partners mingled all evening and plenty on talks took place on the future of Arla in Asia.
The Crown Prince also presented the Danish Export Association’s Diploma and HRH Prince Henrik’s Medal of Honour to Carlsberg Malaysia. This diploma and medal is given to Danish companies in recognition of outstanding efforts in promoting and marketing Danish products and services abroad.
Source: Embassy of Denmark, Malaysia