After the cartoon crisis rocked the world, the “Made in Denmark” brand has, not surprisingly, taken the greatest hit in Muslim countries according to the results of a survey conducted by Anholt Nation Brand Index covering 35 countries, including four Muslim countries: Malaysia, Indonesia, Turkey and Egypt.
But more surprisingly perhaps, Denmark is not the only nation whose national brand has been weakened since the controversy erupted.
The survey shows that Denmark’s neighbour
The survey also includes
Effects likely to linger for years
The survey also suggests that the negative effect caused to the national ‘brand’ could stick to
“National brands either change very slowly over decades and centuries as the nation itself changes, or quite suddenly in the minds of certain individuals who personally feel the impact of negative – or positive events,” the survey says, but was not able to predict how long the recent events are likely to affect the appeal of the Danish identity.