Solution to The Scandinavian Investment in The Thai Real Estate Market

The Scandinavian investment in the Thai real estate market has been plunging in the year 2007 due to its attempts to amend the Foreign Business Act, says Lars Lang, a partner of Thai Estate Scandinavian Company, a niche developer.
Scandinavians in recent years have been active investors in Thai property, but lately the big players have become very hesitant about large-scale commitments, says Mr Lang. Individual Scandinavians are still buying but are shying away from anything costing more than seven to eight million baht.
Mr Lang himself said he recently failed to secure an investment from a Scandinavian who is now looking at the Vietnamese and Malaysian markets which are perceived to be more open and friendly to foreigners. ”So of course I hope [the government changes] something and I only look at it from the real estate point of view.”
The FBA amendment process is currently stalemated, following the adoption by the National Legislative Assembly on Aug 8, 2007 of a version that was even stricter than the military-backed government’s original draft. The NLA favors using management control as a criterion of ”foreign” status, which would bring thousands more business activities under the scope of the law.
The two sides are now attempting to find some common ground. However, with the country moving into election mode, the chances of any meaningful legislation being passed for the rest of the year are slim. Whether the next government takes up FBA reform again is anyone’s guess.
Even the current rules related to foreign investment are very confusing, according to Mr Lang, who says the same law is being interpreted differently in different areas such as Samui, Phuket, Hua Hin
The Danish entrepreneur, who is also a member of his country’s chamber of commerce locally, says Scandinavian business people in Thailand are talking about focusing more on Vietnam where things are cheap, access is easy and the people are friendly.
”In the business network people talk in different ways and I know a lot of businesspeople here who say that we should actually look another way.” While this may be so, Thai Estate Scandinavian Company is already heavily involved in Thai resorts with as many as five projects in Hua Hin, Phuket, Samui and Pattaya on hand.
The project in Hua Hin is the SeaRidge condominium and villa development with the smallest unit being 112 square metres and costing four million baht. Villas are in the range of 4.5 million baht but Mr Lang admitted it is not easy to sell this type of property right now.
There are two projects in Phuket. Scandinavian Lagoon Resort, on Chalong beach, is ”a very special project” with a Swedish doctor in residence and a school. The price of 66-square-metre condominium with 21-square-metre terrace starts at four million baht.
The company is also starting a large project with a Danish investor at Kamala Beach called Kamala Falls. The smallest condominium unit is a 67-square-metre one-bedroom pad with a 15-square-metre terrace costing 5.5 million baht.
In Samui, Thai Estate Scandinavian has tied up with Danish and a Norwegian investor for a designer villa project. Each unit will be custom-designed and will have its name. One 700- square-metre villa with aquarium walls has been named Nemo by the buyer.
In Pattaya the company is marketing the Ocean’s Edge luxury condominium on Krating Bay. The flow of Scandinavian property investment in Thailand started from Sweden and later spread to Denmark and Norway. Earlier people of these countries generally bought resort properties in Spain and France but over the past three to four years, aside from Thailand, they have snapped up real estate in Turkey and Bulgaria but investment to the former has now dropped off. ”If you look right now there are quite a lot of Scandinavians. It’s not going to stop, this is only the beginning,” says Mr Lang.
However, he noted that Thai-developed projects might not fly with Scandinavian buyers given differences in cultures and tastes. ”The problem, if we can say so, is that Thai people cannot sell to Scandinavian people and Thai people don’t understand the way Scandinavian people think. We don’t want big walls, we don’t want a project that looks like a prison.”
To help Thai developers reach the lucrative Scandinavian market better, Mr Lang has been working as a consultant for Thai businesses. ”I’ve just been down to the north of Khao Lak and I’ve been in Krabi to meet some people. It’s not being rude or anything but there is a difference between Thailand and Scandinavia and maybe we Scandinavians cannot build what Thai people want.”

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